I am happy to host Stacey Myers as she travels the globe on her Blog Tour. Enjoy!
Using a Book to Build Your List - Doable 19
Doable 19 of the 'Build Your List with 30 Daily Doables' Blog Tour. Yesterday we learned how guest blogging an help you to build your list. Definitely go back and have a read of that one if you haven't. A full list of the blogs we have already visited can be found at the the Blog Tour Information Page.
We have the pleasure of vising with Lisa Voncino today. Thank you so much for having us!
Don't forget that not only can you learn some neat tricks about list building but you can also win great prizes. You can find all the ways to enter at the bottom of this post.
It's not just on the blog that you can pick up earn entries - share about the blog tour on social media and use the hashtag #30dailydoables for more chances to win!
This blog tour is to celebrate the launch of our latest book 'Build Your List with 30 Daily Doables'. If you grab the book while the blog tour is on, you receive access to some great extra bonuses - make sure you visit the launch page to get yours!
Have an amazing day!
Build Your List with a Book - Doable 19
This is one of the best ways I have found to build my list. So much so, that I started my own Publishing Company to support other people to do the same in their businesses. Basically how it works is that you write an ebook. It doesn't have to be huge - you can actually write a small booklet of at least 2500 words and upload it to Kindle. I personally think that is too short. The 'Build Your List with 30 Daily Doables' Book that this blog tour has come from is about 15 000 words. I think between about 8 000 – 15 000 is a good amount. Shorter books are fine as long as they give the value that people are paying for. I also don't think you should fluff out a book with rubbish just to get the word count up.
Make sure, just like I have said a few times now, that the topic of your book is relevant to the products or service that you offer in your business. When you write the book you create a reason for people to come back to your website and to opt in for your extra resources. You will have seen me do that in this book. I tell you in the book how to do everything and then I offer additional training, checklists, or videos that make it easier to learn what is being taught. Setting up your autoresponder and landing page is much easier to do if you can watch someone do it than to just read about it. You can access all of those videos on the Resource Page.
So people then come back to your website, opt in for your extra training, and then they are on your list and you can follow up with them in the same way that we have already discussed.
One thing to note is that not everyone that buys your book is going to opt in - there is only going to be a percentage of people. You would imagine that everyone that reads the book would want the extra resources, and they do, it is just that sometimes they never see them or actually ever read the book. Shocking, I know!!
One way to gain exposure for the book at launch time is to offer it on free download for up to 5 days. I literally have thousands and thousands of people download the book and then out of that I will get hundreds that actually opt in. People, especially when the book is free, think it is a great idea to get the book to read it later. I don't know about you but I have a LOT of books sitting on my kindle that I have grabbed on a free download and then never read. There is that, and sometimes people grab a book - even if they pay for it, and it sits there for ages and then they might go back at some point and read it. So don’t be disheartened by the ratio of people that download it for free and those that sign up. People that pay for the book are more likely to opt in for the extra resources you provide.
There are a few other benefits to having a book as well. When you have written a book it is instant credibility. The other thing is that you are going to make some money from your book. Don't be mistaken though to think that you will be a millionaire from your book, because you won't, but it will definitely give you extra money to play with. Plus, when you have a book on Amazon they help you to market it - that doesn't really happen with any other opt in that you have, unless you ask affiliates to do it. I have opened emails from Amazon and have been excited to see they are telling people about my book.