LinkedIn is a good tool for promotion and engagement in the business world. People want to connect and be found and LinkedIn can be considered your sales brochure. Write your profile to attract your ideal client and stand out from your competition.
To be successful on LinkedIn:
Write in the first person.
Create a stunning profile that attracts potential clients.
Build your network strategically with quality connections.
Communicate and share with your network on a regular basis.
The more people in your network, the more opportunity and the more visibility for you.
Here are some steps to help you create an engaging LinkedIn profile:
Optimize Your Profile
Use key words and phrases in your profile that attract your ideal customer/client. Make sure you use the exact words or phrases that they are using to search for you. It is important to interject keywords and phrases because of search engine optimization but you need to be strategic about it so that it is not an obvious turnoff.
Write your personal name, not your company name.
Post a Recent Professional Photo
People are engaging with you so it is important that the image you provide is professional. Heads and shoulders are ideal The image is critical when people are making an initial assessment on you – smile! Research has shown that when people look at your profile, they initially look at your name, your photo and then the headline.
Underneath your name is a space for you to give yourself a headline. This is an important area of your profile because it comes up in the search engines. The default is your current job title but you can embellish this. Use as an opportunity to describe yourself in your own words. So use keywords to highlight your skills and sell yourself.
The Summary is a critical piece of real estate. After giving your profile an initial glance, people read the summary. This is where you explain who you are, what you do and what you offer your clients. This is a great place to include a call to action such as a special offer, an E-book, a newsletter or a free giveaway. After this is read, people will often decide if they want to connect further and know more about you. This too needs to be keyword rich for search engines.
Write a carefully crafted description of what you do.
Pay attention to this section because it helps to give a more rounded view of you and your background.
List your websites or blog addresses on your profile. If you have one website, you can refer to different pages of your site. Or add the web address of your Facebook Page to your website addresses.
Claim Your Personal URL
LinkedIn gives you a URL with lots of numbers included. Change this to make it personal and easily identifiable with you.
Use Your URL to Connect
Add your URL to your email signature, along with other social networks you belong to.
Add a Video
This is powerful! Seeing is believing. Upload through Slideshare and make a statement about what you do, current projects you are working on, anything that will sell yourself and your abilities.
Skills and Expertise
This feature allows you to list all of the skills you have to offer. Choose from those already listed or create your own to showcase your expertise.
Recommendations are very important because they establish credibility. Be generous in giving and the favor will most likely be returned if you have have had a positive business relationship. Referrals and recommendations are impressive and a great way to obtain new clients and establish social proof.
List your educational pursuits.
You can join up to 50 groups on LinkedIn and create up to 10 groups of your own. Often, members join groups where their competitors belong. Why not hang out where your potential clients are instead? Belong to groups which focus on your niche and become visible and a known expert to potential clients. Join in on the discussion and answer questions. In my opinion, groups are one of the major strengths of LinkedIn.
List Your Interests
Here is an opportunity to tell more about yourself, your hobbies and interests.
Share information you are comfortable with and definitely your business email and phone.
You set up these settings when you opened your account and may be edited.
From your home page, you can broadcast to your own network what you are doing, ask or question or communicate anything of value. Status updates are not saved or visible on your profile so you are dependent upon people catching them in the newfeed.
I hope these tips are helpful to you!