Using a Book to Build Your List by Stacey Myers

I am happy to host Stacey Myers as she travels the globe on her Blog Tour. Enjoy!

Doable 19

Using a Book to Build Your List - Doable 19

Doable 19 of the 'Build Your List with 30 Daily Doables' Blog Tour. Yesterday we learned how guest blogging an help you to build your list.  Definitely go back and have a read of that one if you haven't. A full list of the blogs we have already visited can be found at the the Blog Tour Information Page.

We have the pleasure of vising with Lisa Voncino today.  Thank you so much for having us!

Don't forget that not only can you learn some neat tricks about list building but you can also win great prizes. You can find all the ways to enter at the bottom of this post.

It's not just on the blog that you can pick up earn entries - share about the blog tour on social media and use the hashtag #30dailydoables for more chances to win!

This blog tour is to celebrate the launch of our latest book 'Build Your List with 30 Daily Doables'.  If you grab the book while the blog tour is on, you receive access to some great extra bonuses - make sure you visit the launch page to get yours!

Have an amazing day!

Stacey Myers
www.StaceyMyers.com
 

Build Your List Blog Tour

Build Your List with a Book - Doable 19

This is one of the best ways I have found to build my list.  So much so, that I started my own Publishing Company to support other people to do the same in their businesses.  Basically how it works is that you write an ebook.  It doesn't have to be huge - you can actually write a small booklet of at least 2500 words and upload it to Kindle.  I personally think that is too short.  The 'Build Your List with 30 Daily Doables' Book that this blog tour has come from is about 15 000 words.  I think between about 8 000 – 15 000 is a good amount.  Shorter books are fine as long as they give the value that people are paying for.  I also don't think you should fluff out a book with rubbish just to get the word count up.

Make sure, just like I have said a few times now, that the topic of your book is relevant to the products or service that you offer in your business.  When you write the book you create a reason for people to come back to your website and to opt in for your extra resources.  You will have seen me do that in this book.  I tell you in the book how to do everything and then I offer additional training, checklists, or videos that make it easier to learn what is being taught. Setting up your autoresponder and landing page is much easier to do if you can watch someone do it than to just read about it. You can access all of those videos on the Resource Page.

So people then come back to your website, opt in for your extra training, and then they are on your list and you can follow up with them in the same way that we have already discussed.

One thing to note is that not everyone that buys your book is going to opt in - there is only going to be a percentage of people.  You would imagine that everyone that reads the book would want the extra resources, and they do, it is just that sometimes they never see them or actually ever read the book.  Shocking, I know!!

One way to gain exposure for the book at launch time is to offer it on free download for up to 5 days.  I literally have thousands and thousands of people download the book and then out of that I will get hundreds that actually opt in.  People, especially when the book is free, think it is a great idea to get the book to read it later.  I don't know about you but I have a LOT of books sitting on my kindle that I have grabbed on a free download and then never read.  There is that, and sometimes people grab a book - even if they pay for it, and it sits there for ages and then they might go back at some point and read it. So don’t be disheartened by the ratio of people that download it for free and those that sign up.  People that pay for the book are more likely to opt in for the extra resources you provide.

There are a few other benefits to having a book as well.  When you have written a book it is instant credibility. The other thing is that you are going to make some money from your book.  Don't be mistaken though to think that you will be a millionaire from your book, because you won't, but it will definitely give you extra money to play with.  Plus, when you have a book on Amazon they help you to market it - that doesn't really happen with any other opt in that you have, unless you ask affiliates to do it. I have opened emails from Amazon and have been excited to see they are telling people about my book.

Have you written a book to generate leads for your business?  Leave a link in the comments below.

ENTER HERE!! Build Your List with 30 Daily Doable Blog Tour CONTEST

Steps to Planning A Groovy Hangout

Google Hangouts are a great way to promote your business and increase your visibility. Here are some questions to ask yourself when planning a Hangout.

  1. Think about "why" you want to create a Hangout. It may be to increase the visibility and credibility of your brand, increase sales, promote an event or enter a new market. The possibilities are endless.
  2. What do you want to happen as a result of the Hangout? Are you looking to attract new clients, become better known, showcase your offerings or use the experience to become more adept at doing Hangouts?
  3. Do you have a niche? I know that word is bantered around frequently but it really does help to be focused in order to stay on track and not be overwhelmed or become a victim of analysis paralysis.
  4. Ask your current clients for feedback and potential topics that would be of interest to them. Sometimes it is hard for business owners to see the forest from the trees so different perspectives are always helpful.
  5. All businesses have pain points and your mission is to ease the discomfort. The question is simple; how do you solve the problem or satisfy a need of your target market.
  6. Show your expertise by knowing your competition and thinking about how you can project individuality and uniqueness.
  7. There are various formats you can use in creating your Hangout. I find the roundtable discussion, both online and in real life, to be the most easy to manage. In a Hangout, that involves having guests in the filmstrip who take part on the conversation. Co-hosts are a great option because it takes some of the responsibility off of you.
  8. What is your timetable? Start with a 30 minute show and see how that goes. As you gain experience, you will set a certain day and time for your show, ie. the second Thursday of the month.

I hope these tips are useful and start you on the road to hangin' out.

 

Hilltop Revisited

In 2011, Google invited a successful 1970’s New York City marketing executive by the name of Harvey Gabor to the New York City offices of Google. Gabor had been one of the creative minds behind the famous 1971 Coca-Cola commercial known as Hilltop. The jingle went something like this:

"I’d like to teach the world to sing
In perfect harmony
I’d like to buy the world a Coke
And keep it company
It’s the real thing"

What transpired at the Google offices was a merging of the old with the new. The Google creative team took Gabor’s original concept, and in a very caring and respectful way, put a new spin on a brilliant marketing idea that was 40 years old. They called it Project Re-brief Hilltop. And the best part about the whole undertaking was the active role Gabor took, even though he had never touched an iPad and had very limited knowledge of the Internet. “I’m retired but I miss the action,” said Gabor. The end result was amazing.

I believe that this is a wonderful example of the possibility of innovation at any age. Many are reimagining their future by undertaking entrepreneurial activities. A rising share of new entrepreneurs is evident in the 55 to 64 age group, for they are motivated, passionate and experienced. In fact, 45% consider themselves to be entrepreneurial and see this as a way to embrace freedom, keep mentally active and have flexibility in their daily lives. Consequently, there are no age restrictions when it comes to embracing all things social and realizing that online media platforms are an integral part of leveraging past experience into growing strong and vital businesses.

(This is a portion of an article that I originally wrote for the Social Solutions Collective. I love the story and think it is worth resharing because it speaks to resilience and the human spirit.)

"Get Your Learn On!"

How do you pique interest in new technology that, in the long run, can save time, aggravation and money? I am on the board of a nonprofit that meets early in the morning and invariably, someone shows up late due to a traffic snarl and is in dire need of a cup of coffee. We all know how anxiety-producing it is to show up late, but being that we are volunteers, we are spared some leniency. To minimize travel and maximize time, I suggested that we try a Google+ Hangout for a change of pace. The response to my email suggesting this idea was lackluster at best, and I realized that it was most likely due to a lack of familiarity with Google+ and Hangouts. However, one member was interested and sees the value in testing out this unique online video conferencing tool.

There are different variations of Hangouts and my plan is to teach my friend about a live video call that allows us to hold meetings that are not for public consumption. To get started, she only needs the basics; a computer with a webcam and microphone, earbuds and an internet connection. Once I take her through the process, we can then demonstrate the procedure to members of the nonprofit at a future in-real-life meeting. I will bring my laptop to the meeting and connect with the member via a Hangout as she sits in the comfort of her home and participates fully in the discussion. Seeing is believing and I am confident that once everyone sees the positive benefits of Google Hangouts, they will eagerly jump on the bandwagon. 

I would like to know how you persuade people to take a look at new technologies when you are confronted with disinterest? I think that maybe I need to brush up on my skills of persuasion!

 

It's All in the Journey

I belong to Toastmasters and and one of the portions of the meeting is Table Topics. This is a chance for all of us to practice our public speaking skills by talking extemporaneously about a topic. The Table Topic Facilitator takes the lead and we all try, to the best of our ability, to polish our skills at talking "off the cuff." We meet weekly which is very advantageous because it forces us to practice. This leads to increased confidence since we are practicing in bits and pieces without those feelings of overwhelm and apprehension. We are learning to be cognizant of our "ums" and "aaaahs" and talk in cohesive sentences. I am partial to the word "so" and use that between sentences, which has kindly been brought to my attention numerous times. Toastmasters is a win-win situation in my book. Not only do you meet interesting people but you are prepared for that big Ted Talk which could be in your future! For a Toastmasters group near you, check out the Toastmasters International website.

Eliminating Spam

I'm sure most will agree that spam is annoying. I try to minimize the chance of spam by having an email address exclusively for promotions, newletters and fluff. I have no problem with the uninvited newsletter that easily allows me to unsubscribe. As long as there is an unsubscribe button posted, I am a happy camper. If I have opted-in to receive a newsletter and subsequently decide I don't want it anymore, I want it to be an easy task to eliminate and not require me to sign in with a password to change my mailing options. But how about the emails you receive regularly, that you never opted to receive, that are impossible to stop because there is no unsubscribe option available? What do you do when spam creeps into your primary personal or business email account and will not go away? Report it to Spamcop, a service which researches the source of the spam and reports it to the Internet service providers linked to the spammer. It may not work every time, but it is a step in the right direction.

 

 

Is a Facebook Business Page Necessary?

There has been alot of buzz lately about Facebook and it's everchanging algorithm and newsfeed. Number of likes does not translate into rabid fans and often is an insignificant number when it comes to actual engagement. So what is a business to do? A Facebook presence is important since over one billion active users on the platform cannot be discounted or ignored. Plus, one must remember that although Facebook is a free platform, true marketing principles suggest that paid ads must be used to gain maximum benefit. Social platforms are malleable and respond to constant change and take time to build trust and engagement. I always say that "Rome wasn't build in a day and neither is your social media strategy!"

A Facebook Business Page is necessary due to its popularity and the sheer volume of users. A good strategy is to start simply by creating a message that conveys the uniqueness and strengths of your brand. Reach out to your current customers and start the conversation. Encourage interaction and respond in a timely fashion. Think about incentives to increase engagement such as a newsletter, coupon or eBook. Eventually, start a group to discuss your area of expertise and connect with others via a Facebook group. Eliminate overwhelm by focusing on your niche market and combining your online persona with good, old fashioned, face to face networking. Once you begin to become more comfortable in the marketing space, take a look at other social platforms. Eventually, through trial and error, you will find the social combination that works best for you and your business.

Easy LinkedIn Strategies

LinkedIn is a good tool for promotion and engagement in the business world. People want to connect and be found and LinkedIn can be considered your sales brochure. Write your profile to attract your ideal client and stand out from your competition.

To be successful on LinkedIn:

Write in the first person.

Create a stunning profile that attracts potential clients.

Build your network strategically with quality connections.

Communicate and share with your network on a regular basis.

The more people in your network, the more opportunity and the more visibility for you.

Here are some steps to help you create an engaging LinkedIn profile:

Optimize Your Profile

Use key words and phrases in your profile that attract your ideal customer/client. Make sure you use the exact words or phrases that they are using to search for you. It is important to interject keywords and phrases because of search engine optimization but you need to be strategic about it so that it is not an obvious turnoff.

Your Name 

Write your personal name, not your company name.

Post a Recent Professional Photo

People are engaging with you so it is important that the image you provide is professional. Heads and shoulders are ideal The image is critical when people are making an initial assessment on you – smile! Research has shown that when people look at your profile, they initially look at your name, your photo and then the headline.

Your Headline

Underneath your name is a space for you to give yourself a headline. This is an important area of your profile because it comes up in the search engines. The default is your current job title but you can embellish this. Use as an opportunity to describe yourself in your own words. So use keywords to highlight your skills and sell yourself.

Summary

The Summary is a critical piece of real estate. After giving your profile an initial glance, people read the summary. This is where you explain who you are, what you do and what you offer your clients. This is a great place to include a call to action such as a special offer, an E-book, a newsletter or a free giveaway. After this is read, people will often decide if they want to connect further and know more about you. This too needs to be keyword rich for search engines.

Current Experience

Write a carefully crafted description of what you do. 

Past Experience

Pay attention to this section because it helps to give a more rounded view of you and your background.

Websites

List your websites or blog addresses on your profile. If you have one website, you can refer to different pages of your site. Or add the web address of your Facebook Page to your website addresses. 

Claim Your Personal URL

LinkedIn gives you a URL with lots of numbers included. Change this to make it personal and easily identifiable with you.

Use Your URL to Connect

Add your URL to your email signature, along with other social networks you belong to.

Add a Video

This is powerful! Seeing is believing. Upload through Slideshare and make a statement about what you do, current projects you are working on, anything that will sell yourself and your abilities.

Skills and Expertise

This feature allows you to list all of the skills you have to offer. Choose from those already listed or create your own to showcase your expertise.

Recommendations

Recommendations are very important because they establish credibility. Be generous in giving and the favor will most likely be returned if you have have had a positive business relationship. Referrals and recommendations are impressive and a great way to obtain new clients and establish social proof.

Education

List your educational pursuits.

Groups

You can join up to 50 groups on LinkedIn and create up to 10 groups of your own. Often, members join groups where their competitors belong. Why not hang out where your potential clients are instead? Belong to groups which focus on your niche and become visible and a known expert to potential clients. Join in on the discussion and answer questions. In my opinion, groups are one of the major strengths of LinkedIn.

List Your Interests

Here is an opportunity to tell more about yourself, your hobbies and interests. 

Personal Information

Share information you are comfortable with and definitely your business email and phone.

Contact Settings

You set up these settings when you opened your account and may be edited.

Status Updates

From your home page, you can broadcast to your own network what you are doing, ask or question or communicate anything of value. Status updates are not saved or visible on your profile so you are dependent upon people catching them in the newfeed. 

I hope these tips are helpful to you! 

Dial N for Networking in 2014

We can all spend way too much time online and lose track of real time engagement. One of my New Year's resolutions is to take the time to explore more networking opportunities. Here are some networking tips for getting out there in the real world and building authentic relationships.

  • Arrive half an hour early to the get-together. This is especially helpful if this is an event with a large number of people attending. When you arrive early, it is much easier to meet people and less nerve-wracking. 
  • It takes time to nurture and build business relationships. Do not go on and on about your business in hopes of gaining a new client or customer immediately. 
  • Always provide tips and suggestions without expecting anything in return. Think in terms of giving, not receiving.
  • Follow up with those your meet. I like to invite them to connect with me professionally on LinkedIn. Do not immediately add the business cards you collect to your email list. That is annoying and borderline spam. If you meet someone who genuinely seems interested in your business, follow up with them and ask them for permission to add their email to your list.
  • Introduce people to one another; be a connector.
  • I never learn anything listening to myself talk so finding out about what makes others tick is always interesting and informative. Make an effort to remember names and listen more than you talk.
  • If you are asked to give a 30 second promo about your business do not even attempt to sell. Instead, introduce yourself and the name of your business and say something that will invoke curiosity and leave the audience wanting to know more about you.

I hope you find these tips useful. What suggestions to you have for increasing your networking mojo?