I would like to share with you my ten tips for showcasing your unique brand, creating engagement and positively influencing your customers.
1. Before delving into the various social platforms, remember that your website is important because you own and have direct control over it. The social channels are third party applications; meaning that you do not, ultimately, control them or the content you share.
2. Take a look at the major players in the social media space. They are Facebook, LinkedIn, Google Plus, Instagram, Twitter and Pinterest. Take some time to poke around and then pick one primary and one secondary to focus on. Think about which platform is appropriate for you and your business. The goal is to convert sales and nailing down your social media system is part of the plan.
3. What are the core values and needs of your target market? What problem are you solving for them? Where are they located and how can you reach them? Who is your typical customer?
4. Research your competition and figure out how you can provide additional value. Competitors can be collaborators so get to know them.
5. Think about what a successful social media outcome for you would look like within a particular time frame. I think it is a good idea to break down possible outcomes into three categories. Number one is the minimum result that you would be content with. Number two is meeting all of your expectations and number three is over the moon, absolutely fantastic results! Shoot for number one and once that is achieved, move on to numbers two and three.
6. Content is ultra important in engaging and obtaining customers and clients. Content will vary depending on the social channel, but it must convey information that is helpful, interesting and never boring. The general rule is that 80% of the time you are presenting interesting information that would benefit your target market and 20% of the time to promote your business.
7. A presence on any platform will fade quickly without active involvement. Make a commitment to check your platform at least once a day and post interesting and relevant content. Always respond promptly to comments by others. As a customer, it is very frustrating when you post a question or a concern and it is not acknowledged.
8. Make sure that your contact information is easy to find on your website and in the social space. This may sound obvious, but you would be surprised at the number of websites and Facebook business pages I have seen that do not make this information readily available. It is important to make it easy for people to do business with you.
9. Sales strategy will be based on the type of business you own/run. The marketing of an online jewelry business will be different from that of a local brick and mortar clothing business.
10. Patience is a must. “Rome wasn’t built in a day” and neither is a strong social media presence!
So there you have it. It is encouraging to note that it is all very adaptable to change. If one social platform isn’t working for you, try another. Movement is quick and attention spans are short. I hope you hop on the social bandwagon and find these tips useful!